Articles by cotocus

Introduction An Affiliate Marketing Tool is a piece of software that creates special links for partners to use. When a customer clicks one of those […]

Introduction An SMS and WhatsApp Marketing Platform is a computer program that manages and automates the sending of text messages and WhatsApp chats. Instead of […]

Introduction A Marketing Automation Platform is a piece of software that takes over the “busy work” of talking to your customers. Imagine you have a […]

Introduction An Influencer Marketing Platform is a specialized computer program designed to act as a bridge between a company and social media creators. Think of […]

Introduction Social listening tools are software platforms that allow you to find and follow conversations about your brand, competitors, and industry across the internet. Unlike […]

A social media management tool is a computer program or a website that helps you manage all your different social media accounts from one single […]

Email marketing software is a specialized category of digital tools designed to facilitate the creation, distribution, and management of bulk electronic mail communications. At its […]

Introduction A Customer Data Platform, often called a CDP, is a system that helps businesses collect and manage customer data in one place. Today, customers […]

Introduction Recommendation engines are AI-powered software systems that analyze user data, behavior, preferences, and contextual information to suggest relevant items, content, or actions. These engines […]

Introduction Personalization engines are AI-powered software platforms that analyze user data, behavior, and preferences to deliver tailored experiences across digital channels like websites, apps, emails, […]