Meta Description: Discover the top 10 form builder tools for 2025 with features, pros, cons, and a comparison table. Find the best form builder software for your business needs.

Introduction

In 2025, form builder tools have become indispensable for businesses, educators, and individuals seeking to streamline data collection, enhance customer engagement, and automate workflows. These platforms allow users to create customized, user-friendly forms without coding expertise, making them vital for everything from lead generation to customer feedback surveys. As the digital landscape evolves, form builders are integrating advanced features like AI-driven form creation, conditional logic, and seamless integrations with CRMs and payment gateways. When choosing a form builder, users should prioritize ease of use, customization options, mobile responsiveness, integration capabilities, and robust analytics. Budget, scalability, and specific use cases—such as enterprise workflows or small business surveys—also play a critical role. This comprehensive guide explores the top 10 form builder tools for 2025, offering detailed insights into their features, pros, cons, and a comparison to help you make an informed decision.

Top 10 Form Builder Tools for 2025

1. Jotform

Description: Jotform is a leading form builder with over 10,000 templates, ideal for businesses, educators, and nonprofits needing versatile, professional forms.
Key Features:

• Drag-and-drop form builder for quick customization.
• Over 10,000 pre-designed templates for various use cases.
• Conditional logic for dynamic, user-specific forms.
• Payment integrations with Stripe, PayPal, and Square.
• 150+ app integrations, including HubSpot, Zoho, and Salesforce.
• Mobile app for on-the-go form creation and data collection.
• HIPAA-compliant forms for healthcare users.
  Pros:
• Extensive template library simplifies form creation.
• User-friendly interface, even for beginners.
• Strong integration options for enterprise workflows.
  Cons:
• Pricing can be high for small businesses.
• Free plan limits submissions to 5 forms/month.
• Advanced customization may require paid plans.
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2. Typeform

Description: Typeform specializes in conversational, visually appealing forms, perfect for surveys, quizzes, and lead generation for creative teams and marketers.
Key Features:

• Interactive, single-question-per-page format for better engagement.
• Customizable design with branding options.
• Conditional logic for personalized user experiences.
• Integrations with Slack, Google Sheets, and HubSpot.
• Analytics dashboard for tracking form performance.
• Templates for quizzes, surveys, and feedback forms.
• Mobile-optimized, responsive forms.
  Pros:
• Sleek, modern design enhances user experience.
• Conversational approach reduces form abandonment.
• Strong analytics for data-driven insights.
  Cons:
• Limited features on the free plan.
• Higher-tier plans are expensive for small teams.
• Not ideal for complex enterprise workflows.
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3. Google Forms

Description: Google Forms is a free, simple form builder integrated with Google Workspace, best for educators, small businesses, and basic surveys.
Key Features:

• Free with unlimited forms and responses.
• Seamless integration with Google Sheets for data analysis.
• Basic conditional logic for dynamic forms.
• Customizable themes and branding options.
• Collaboration features for team form creation.
• Mobile-friendly with offline data collection.
• Easy-to-use interface with dropdown question suggestions.
  Pros:
• Completely free with no submission limits.
• Intuitive and quick to set up.
• Ideal for small-scale, straightforward forms.
  Cons:
• Limited customization and advanced features.
• Lacks robust integrations compared to competitors.
• Basic design may not suit professional branding.
  Source:,,

4. WPForms

Description: WPForms is a WordPress-focused form builder, offering flexibility and ease of use for bloggers, eCommerce sites, and small businesses.
Key Features:

• Drag-and-drop builder for WordPress integration.
• 6,000+ form templates for various industries.
• Conditional logic, multi-page forms, and payment integrations.
• Conversational forms and AI-generated responses via ChatGPT.
• Integrations with Stripe, PayPal, and Mailchimp.
• Mobile-responsive forms with spam protection.
• Scheduled data exports for multi-site businesses.
  Pros:
• Highly flexible for WordPress users.
• Robust feature set, including conversational forms.
• Excellent customer support and documentation.
  Cons:
• Paid plans start at $99/year, costly for startups.
• Limited functionality on free Lite plan.
• Best suited for WordPress environments.
  Source:,,

5. Formidable Forms

Description: Formidable Forms is a powerful WordPress plugin for advanced forms, ideal for developers and businesses needing data-driven solutions.
Key Features:

• Advanced calculations for dynamic pricing or discounts.
• Conditional logic for tailored form experiences.
• Integrations with ChatGPT, Stripe, and HubSpot.
• Data visualization with charts and graphs.
• Multi-page forms and file upload support.
• Developer-friendly with custom code options.
• GDPR and HIPAA compliance options.
  Pros:
• Excellent for complex, data-heavy forms.
• Strong integration with AI and payment platforms.
• Flexible for developers with custom needs.
  Cons:
• Steeper learning curve for non-technical users.
• Many features locked behind paid plans.
• Limited template variety compared to Jotform.
  Source:,

6. Fillout

Description: Fillout is an AI-powered form builder with a generous free plan, suitable for small businesses and teams needing quick, scalable forms.
Key Features:

• AI form generator from prompts, URLs, or PDFs.
• Conditional logic, webhooks, and hidden fields.
• Customizable design with 10 inspiration-based themes.
• Unlimited forms and 1,000 submissions/month on free plan.
• Integrations with Airtable, Zapier, and Google Sheets.
• Mobile-friendly with easy drag-and-drop editor.
• Form recovery for unsubmitted responses.
  Pros:
• Generous free plan with robust features.
• AI-driven form creation saves time.
• User-friendly with scalable options.
  Cons:
• AI features less accessible from the main dashboard.
• Limited advanced analytics compared to competitors.
• Styling options could be more robust.
  Source:,,

7. Zoho Forms

Description: Zoho Forms integrates seamlessly with Zoho’s ecosystem, ideal for businesses using Zoho CRM or other Zoho apps for collaborative workflows.
Key Features:

• Drag-and-drop builder with multi-page form support.
• Integrations with Zoho CRM, Salesforce, and 550+ apps.
• Payment integrations with Stripe and PayPal.
• Mobile app for offline data collection.
• Approval workflows and team collaboration tools.
• Data encryption for secure submissions.
• Analytics for form performance tracking.
  Pros:
• Strong integration with Zoho ecosystem.
• Affordable plans with robust features.
• Collaborative tools for team-based workflows.
  Cons:
• Limited template designs compared to Jotform.
• Submission limits on all plans, even paid.
• Learning curve for non-Zoho users.
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8. SurveyMonkey

Description: SurveyMonkey is a top choice for in-depth surveys and market research, catering to businesses and academics needing robust analytics.
Key Features:

• Custom question banks for team use.
• Advanced analytics with graphical reports.
• Conditional logic and multi-step forms.
• Integrations with Salesforce, HubSpot, and Zapier.
• Mobile-optimized forms and surveys.
• Pre-written expert question templates.
• GDPR-compliant data handling.
  Pros:
• Powerful analytics for detailed insights.
• Extensive question bank for research.
• User-friendly with professional templates.
  Cons:
• Expensive for advanced features.
• Limited customization on lower-tier plans.
• Not ideal for non-survey use cases.
  Source:,,

9. Forms.app

Description: Forms.app is a versatile, budget-friendly form builder with AI features, perfect for retail, eCommerce, and small businesses.
Key Features:

• Over 4,000 templates for forms, surveys, and quizzes.
• AI form generator for rapid creation.
• Advanced analytics with CSV and email export options.
• Conditional logic and 25+ form field types.
• Payment integrations for seamless transactions.
• Mobile-friendly with free plan (5 forms, 100 responses/month).
• Custom branding and responsive design.
  Pros:
• Affordable with a feature-rich free plan.
• Extensive template library for quick starts.
• Intuitive interface for beginners.
  Cons:
• Free plan has low response limits.
• Limited integrations compared to Jotform.
• Advanced features require paid plans.
  Source:,

10. Feathery

Description: Feathery offers fully customizable, branded forms for businesses needing advanced signup, onboarding, or payment flows without coding.
Key Features:

• Drag-and-drop editor with custom CSS support.
• 5,000+ integrations via Zapier and APIs.
• Conditional logic and dynamic data prefilling.
• Analytics for tracking user interactions.
• Templates for lead gen, onboarding, and payments.
• Mobile-responsive with free plan available.
• Developer-friendly with API access.
  Pros:
• Highly customizable for branded forms.
• Extensive integration options.
• Strong for complex workflows like onboarding.
  Cons:
• Not beginner-friendly; steep learning curve.
• Higher pricing for premium features.
• Limited template variety for quick starts.
  Source:,

Comparison Table

Tool Name	Best For	Platform(s) Supported	Standout Feature	Pricing	G2/Capterra Rating
Jotform	Businesses, nonprofits, educators	Web, iOS, Android	10,000+ templates	Free / Starts at $39/mo	4.7/5 (G2)
Typeform	Marketers, creative teams	Web, iOS, Android	Conversational form design	Free / Starts at $25/mo	4.6/5 (G2)
Google Forms	Educators, small businesses	Web, Google Workspace	Free with unlimited responses	Free	4.6/5 (Capterra)
WPForms	WordPress users, eCommerce	WordPress, Web	Conversational forms with AI	Free / Starts at $99/yr	4.9/5 (Capterra)
Formidable Forms	Developers, data-driven businesses	WordPress, Web	Advanced calculations	Free / Starts at $99/yr	4.8/5 (Capterra)
Fillout	Small businesses, startups	Web, iOS, Android	AI form generator	Free / Starts at $19/mo	4.7/5 (Capterra)
Zoho Forms	Zoho ecosystem users, enterprises	Web, iOS, Android	Seamless Zoho integrations	Free / Starts at $12/mo	4.5/5 (G2)
SurveyMonkey	Market research, academics	Web, iOS, Android	Advanced analytics	Free / Starts at $25/mo	4.6/5 (G2)
Forms.app	Retail, eCommerce, small businesses	Web, iOS, Android	4,000+ templates	Free / Starts at $12.5/mo	4.6/5 (Capterra)
Feathery	Developers, onboarding workflows	Web, API	Custom CSS and API support	Free / Starts at $49/mo	4.6/5 (G2)

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Which Form Builder Tool is Right for You?

Choosing the right form builder depends on your specific needs, budget, and technical expertise. Below is a decision-making guide tailored to different use cases:

• Small Businesses & Startups: Fillout and Forms.app are excellent choices due to their generous free plans and user-friendly interfaces. Both offer AI-driven form creation and sufficient customization for small-scale needs. If you’re on a tight budget, Google Forms is a no-cost option for basic forms.
• WordPress Users: WPForms and Formidable Forms stand out for seamless WordPress integration. WPForms is ideal for beginners with its intuitive editor and templates, while Formidable Forms suits developers needing advanced calculations or data visualizations.
• Enterprises & Large Teams: Jotform and Zoho Forms are top picks for scalability. Jotform’s vast template library and integrations make it versatile, while Zoho Forms excels for teams already using Zoho’s ecosystem, offering collaborative workflows and CRM integration.
• Marketers & Creative Teams: Typeform’s conversational design is perfect for engaging surveys and lead generation. Its modern aesthetic and analytics make it a favorite for marketing campaigns.
• Market Researchers & Academics: SurveyMonkey is the go-to for in-depth surveys, with advanced analytics and expert question banks. It’s ideal for data-heavy projects requiring detailed insights.
• Developers & Complex Workflows: Feathery and Formidable Forms cater to technical users with API access, custom CSS, and dynamic data handling. Feathery is great for branded onboarding flows, while Formidable Forms excels in calculations.
• Nonprofits: Jotform and Zoho Forms offer discounted rates for nonprofits, with robust features like payment integrations and HIPAA compliance for sensitive data collection.

Consider testing free plans or trials to evaluate ease of use and integration with your existing tools. For example, if you use a CRM like HubSpot or Salesforce, prioritize form builders with native integrations to streamline workflows.

Conclusion

Form builder tools in 2025 are more powerful than ever, offering AI-driven features, seamless integrations, and mobile-responsive designs to meet diverse business needs. From Jotform’s vast template library to Typeform’s engaging conversational forms, these tools empower users to collect data efficiently and enhance customer experiences. The landscape is evolving with increased focus on AI, automation, and data security, making it easier to create professional forms without coding. Whether you’re a small business, enterprise, or creative professional, there’s a form builder tailored to your goals. Explore free trials or demos to find the perfect fit, and leverage these tools to streamline data collection and drive growth in 2025.

FAQs

1. What is a form builder tool, and why is it important?
A form builder is software that allows users to create customized forms for data collection without coding. It’s important for streamlining lead generation, surveys, and workflows, saving time and improving user experience.

2. Which form builder is best for small businesses?
Fillout, Forms.app, and Google Forms are ideal for small businesses due to their affordable or free plans, ease of use, and sufficient features for basic needs.

3. Are there free form builder tools available in 2025?
Yes, Google Forms, Fillout, Forms.app, and Jotform offer free plans with varying limitations. Google Forms is completely free with unlimited responses, while others cap submissions or features.

4. How do I choose a form builder for WordPress?
WPForms and Formidable Forms are top choices for WordPress users. WPForms is beginner-friendly with extensive templates, while Formidable Forms suits advanced users needing calculations or custom coding.

5. Can form builders integrate with CRMs like Salesforce?
Yes, Jotform, Zoho Forms, Typeform, and SurveyMonkey offer native integrations with CRMs like Salesforce, HubSpot, and Zoho CRM, streamlining data management.