Meta Description: Discover the top 10 social selling tools for 2025! Compare features, pros, cons, pricing, and ratings to find the best social selling software for your business.

Introduction

In 2025, social selling has become a cornerstone of modern sales strategies, leveraging social media platforms to build relationships, engage prospects, and drive conversions. Unlike traditional sales tactics, social selling focuses on nurturing one-to-one connections with potential customers, making it essential for B2B and B2C businesses alike. With 20% of ecommerce sales attributed to social commerce and B2B buyers spending 27% of their purchase consideration time online, the right tools can make or break your strategy.

When choosing social selling tools, prioritize platforms that align with your audience (e.g., LinkedIn for B2B, Instagram for B2C), offer seamless CRM integrations, provide robust analytics, and support automation to save time. Scalability, ease of use, and AI-driven insights are also critical in 2025’s fast-evolving landscape. This guide explores the top 10 social selling tools, their features, pros, cons, and a comparison to help you select the best social selling software for your needs.

Top 10 Social Selling Tools for 2025

1. LinkedIn Sales Navigator

Description: LinkedIn Sales Navigator is a premium tool designed for sales professionals to find, connect with, and nurture B2B leads on LinkedIn, the leading professional network.
Key Features:

• Advanced lead and company search with filters like job title and company size.
• Real-time updates on prospects’ activities and job changes.
• Social Selling Index (SSI) to measure and improve strategy effectiveness.
• InMail for direct messaging to non-contacts.
• CRM integrations (Salesforce, HubSpot).
• Lead and account recommendations.
• Team collaboration tools for enterprise users.
  Pros:
• Unmatched for B2B prospecting with precise targeting.
• Seamless CRM integrations streamline workflows.
• SSI provides actionable insights to optimize performance.
  Cons:
• Expensive for small teams or solo users.
• Limited to LinkedIn’s ecosystem.
• Steep learning curve for advanced features.

2. Hootsuite

Description: Hootsuite is a social media management platform that supports social selling by enabling teams to engage prospects, schedule content, and analyze performance across multiple channels.
Key Features:

• Content scheduling for platforms like LinkedIn, Twitter, and Instagram.
• Social listening to monitor brand mentions and conversations.
• Content libraries for reusable replies and assets.
• Analytics to measure outreach effectiveness.
• Team collaboration and approval workflows.
• Integration with CRM tools like Salesforce.
  Pros:
• Versatile for managing multiple social platforms.
• Content libraries save time on repetitive tasks.
• Strong analytics for tracking engagement.
  Cons:
• Interface can feel clunky for new users.
• Higher-tier plans needed for advanced features.
• Limited AI capabilities compared to competitors.

3. Seismic

Description: Seismic is a sales enablement platform that centralizes content management, making it easier for sales teams to share personalized, up-to-date materials with prospects.
Key Features:

• Centralized content repository with version control.
• AI-driven content recommendations for prospects.
• Real-time analytics on content engagement.
• Personalization tools for tailored outreach.
• Integrations with LinkedIn, Salesforce, and Outlook.
• Mobile app for on-the-go access.
  Pros:
• Simplifies content management for large teams.
• AI recommendations enhance personalization.
• Robust integration with sales tools.
  Cons:
• Complex setup for smaller organizations.
• Pricing can be prohibitive for SMBs.
• Learning curve for non-tech-savvy users.

4. Vidyard

Description: Vidyard is a video creation and analytics platform that empowers sales teams to create personalized video messages to engage prospects and stand out in social selling.
Key Features:

• Easy video recording and editing tools.
• Video analytics to track viewer engagement.
• CRM integrations (Salesforce, HubSpot).
• Personalized video embedding for emails and social posts.
• Mobile and desktop accessibility.
• Customizable video landing pages.
  Pros:
• Personalized videos boost response rates.
• User-friendly interface for quick adoption.
• Strong analytics for tracking video performance.
  Cons:
• Limited features in free plan.
• Video hosting can be slow at times.
• Integration setup can be tricky for some CRMs.

5. Cognism

Description: Cognism is an AI-powered sales intelligence platform that provides high-quality B2B contact data and tools to enhance social selling on platforms like LinkedIn.
Key Features:

• Phone-verified contact data (Diamond Data®).
• AI-powered Sales Companion for personalized outreach.
• ChatGPT-style search for prospect discovery.
• CRM and sales engagement integrations.
• GDPR and CCPA-compliant data.
• Intent data for identifying ready-to-buy prospects.
  Pros:
• High-quality, compliant contact data.
• AI tools streamline prospecting.
• Excellent for global B2B outreach.
  Cons:
• Expensive for small businesses.
• Limited to B2B use cases.
• Data accuracy can vary by region.

6. Sprout Social

Description: Sprout Social is a social media management tool with advanced listening and analytics features, ideal for teams focused on brand reputation and social selling.
Key Features:

• Social listening for audience insights.
• Advanced scheduling and publishing tools.
• Detailed analytics and reporting.
• CRM integrations for streamlined workflows.
• Approval workflows for team collaboration.
• AI-driven response suggestions.
  Pros:
• Robust social listening capabilities.
• Intuitive interface for team collaboration.
• Strong analytics for measuring ROI.
  Cons:
• Higher pricing tiers for advanced features.
• Limited translation automation for multilingual replies.
• Basic scheduling compared to competitors.

7. Oktopost

Description: Oktopost is a B2B social media management platform that focuses on content amplification, employee advocacy, and social selling analytics.
Key Features:

• Content curation and scheduling for social platforms.
• Employee advocacy tools to amplify reach.
• Social listening and sentiment analysis.
• CRM integrations (HubSpot, Salesforce).
• Detailed ROI tracking for social campaigns.
• Customizable dashboards for analytics.
  Pros:
• Tailored for B2B social selling.
• Strong employee advocacy features.
• Comprehensive ROI tracking.
  Cons:
• Less effective for B2C businesses.
• Interface can feel dated.
• Limited support for non-LinkedIn platforms.

8. Nimble

Description: Nimble is a social CRM tool designed for small businesses and individuals to manage relationships and engage prospects across social platforms.
Key Features:

• Unified contact management across social platforms.
• Social listening for prospect insights.
• Email and social interaction tracking.
• Integration with Office 365 and G-Suite.
• Task automation for follow-ups.
• Browser extension for prospecting.
  Pros:
• Affordable for small businesses.
• Simple, intuitive interface.
• Strong integration with productivity tools.
  Cons:
• Limited advanced analytics.
• Not ideal for large enterprises.
• Occasional sync issues with integrations.

9. Agorapulse

Description: Agorapulse is a social media management tool that supports social selling with scheduling, analytics, and team collaboration features for agencies and brands.
Key Features:

• Unified social inbox for managing messages.
• Scheduling for multiple social platforms.
• Detailed analytics and reporting.
• Team collaboration and approval workflows.
• Social listening for brand monitoring.
• Mobile app for on-the-go management.
  Pros:
• User-friendly interface with robust analytics.
• Affordable for small to mid-sized teams.
• Excellent customer support.
  Cons:
• Requires periodic social account reconnection.
• Limited AI features compared to competitors.
• Advanced reporting locked in higher tiers.

10. Stent

Description: Stent is an AI-driven social selling platform that automates prospecting and engagement tasks, ideal for businesses looking to scale outreach efforts.
Key Features:

• AI matching algorithm for relevant contacts.
• Automated social engagement workflows.
• Mobile app for easy access.
• Lead generation and landing page tools.
• CRM integrations for seamless workflows.
• Analytics for tracking engagement.
  Pros:
• AI automation saves time on prospecting.
• Mobile-friendly for on-the-go sales teams.
• Scalable for growing businesses.
  Cons:
• Relatively new, with fewer user reviews.
• Limited integrations compared to competitors.
• Pricing not transparent without consultation.

Comparison Table

Which Social Selling Tool is Right for You?

Choosing the best social selling software depends on your business size, industry, budget, and specific needs. Here’s a decision-making guide:

• Small Businesses and Solo Sellers: Nimble and Agorapulse are affordable and user-friendly, offering robust features for managing relationships and scheduling content. Nimble excels for solo sellers needing simple CRM integration, while Agorapulse suits small teams managing multiple platforms.
• B2B Sales Teams: LinkedIn Sales Navigator and Cognism are top choices for B2B prospecting. Sales Navigator is ideal for LinkedIn-focused strategies, while Cognism’s AI-driven data enrichment suits teams needing verified contact data across regions.
• Enterprises: Seismic and Oktopost cater to large organizations. Seismic is perfect for content-heavy teams needing centralized management, while Oktopost shines for B2B employee advocacy and ROI tracking.
• Video-Driven Outreach: Vidyard is the go-to for teams prioritizing personalized video content to boost engagement.
• Multi-Platform Management: Hootsuite and Sprout Social are best for businesses engaging across multiple social channels, with Sprout Social offering superior listening tools for brand reputation.
• Budget-Conscious Teams: Look for free plans or low-cost options like Hootsuite (free tier), Vidyard (free tier), or Nimble (starts at $24.90/month).
• AI and Automation Needs: Stent and Cognism lead with AI-driven prospecting and automation, ideal for scaling outreach without manual effort.

Consider your audience’s primary platform (e.g., LinkedIn for B2B, Instagram for B2C), integration needs (CRM, email), and whether you prioritize analytics, content management, or automation. Test free trials or demos to ensure the tool fits your workflow.

Conclusion

In 2025, social selling tools are indispensable for businesses aiming to build meaningful relationships and drive sales through social media. With social commerce projected to account for 20% of ecommerce sales and AI revolutionizing prospecting, these tools empower sales teams to work smarter, not harder. From LinkedIn Sales Navigator’s B2B prowess to Vidyard’s video personalization, each tool offers unique strengths to suit different needs. The landscape is evolving with AI-driven insights, employee advocacy, and seamless CRM integrations shaping the future. Explore free trials or demos to find the best social selling solution for your team and stay ahead in this dynamic space.

FAQs

1. What are social selling tools?
Social selling tools help sales teams engage prospects, build relationships, and drive sales through social media platforms using features like content scheduling, analytics, and CRM integrations.

2. Why is social selling important in 2025?
With 20% of ecommerce sales driven by social commerce and B2B buyers relying on social media for research, social selling tools enhance outreach efficiency and relationship-building.

3. Which social selling tool is best for small businesses?
Nimble and Agorapulse are ideal for small businesses due to their affordability, ease of use, and robust features for managing relationships and multi-platform engagement.

4. How do I choose the right social selling tool?
Consider your audience’s platform, budget, integration needs, and desired features (e.g., analytics, automation). Test free trials to ensure compatibility with your workflow.

5. Are there free social selling tools available?
Yes, tools like Hootsuite and Vidyard offer free plans with basic features, suitable for small teams or those testing social selling strategies.