Meta Description: Discover the top 10 customer success tools for 2025, with features, pros, cons, and a comparison table. Find the best customer success software for your business!

Introduction

In 2025, customer success tools have become indispensable for businesses aiming to enhance customer retention, streamline operations, and drive sustainable growth. These platforms empower customer success managers (CSMs) to proactively manage relationships, monitor customer health, and deliver personalized experiences that reduce churn and foster loyalty. With the rise of AI-driven insights, automation, and omnichannel support, customer success software is evolving to meet the demands of a hyper-competitive market. When choosing a tool, businesses must consider integration capabilities, scalability, ease of use, and features like real-time analytics, customer journey mapping, and automation. This blog explores the top 10 customer success tools for 2025, providing a detailed comparison to help you select the right solution for your team’s needs. Whether you’re a startup or an enterprise, these tools can transform your customer success strategy.

Top 10 Customer Success Tools for 2025

1. Gainsight

Gainsight Logo/Brand: Leading customer success platform for SaaS businesses.
Short Description: Gainsight is a robust customer success management platform designed for mid-market and enterprise SaaS companies, offering tools to monitor customer health, automate workflows, and drive retention.
Key Features:

• Real-time customer health scoring based on usage and engagement.
• Automated playbooks for onboarding, renewals, and churn prevention.
• Customer journey mapping to optimize touchpoints.
• Advanced analytics and dashboards for data-driven insights.
• Integration with Salesforce, HubSpot, and Zendesk.
• AI-driven insights for predicting churn risks.
• Customer education tools for onboarding and adoption.
  Pros:
• Comprehensive analytics for deep customer insights.
• Strong integration with CRM and support tools.
• Scalable for large enterprises with complex needs.
  Cons:
• Steep learning curve for new users.
• Pricing can be high for smaller businesses.
• Interface may feel complex for non-technical teams.
  Official Website: Gainsight

2. ChurnZero

ChurnZero Logo/Brand: Innovative platform for subscription-based businesses.
Short Description: ChurnZero is a customer success tool tailored for B2B SaaS, focusing on churn reduction through real-time data and automation.
Key Features:

• Dynamic health and relationship scores for proactive engagement.
• AI-powered account summaries and insights.
• Workflow automation for onboarding and support tasks.
• Customizable dashboards for tracking KPIs.
• Seamless integrations with Salesforce, HubSpot, and Slack.
• In-app survey tools for real-time feedback.
• Reporting tools for tracking customer journey touchpoints.
  Pros:
• User-friendly interface with easy setup.
• Excellent for identifying at-risk accounts.
• Strong automation capabilities.
  Cons:
• Limited advanced features for enterprise-scale needs.
• Some integrations require additional setup.
• Customer support response times can vary.
  Official Website: ChurnZero

3. Totango

Totango Logo/Brand: Flexible customer success solution for all business sizes.
Short Description: Totango offers real-time customer data and automated workflows, ideal for SaaS businesses looking to personalize interactions and scale efficiently.
Key Features:

• Customer segmentation for tailored engagement.
• SuccessPlay automation for consistent workflows.
• Real-time customer health monitoring.
• Integration with CRM, marketing, and support platforms.
• Customizable dashboards for team-specific insights.
• Automated outreach for onboarding and renewals.
  Pros:
• Easy to implement and scale.
• Excellent customer support.
• Flexible for various business sizes.
  Cons:
• Some features lack depth compared to competitors.
• Interface can feel dated.
• Limited advanced analytics for complex needs.
  Official Website: Totango

4. Zendesk Suite

Zendesk Logo/Brand: Comprehensive customer service and success platform.
Short Description: Zendesk Suite combines ticketing, live chat, and customer success tools to deliver seamless support and engagement for businesses of all sizes.
Key Features:

• Omnichannel support via email, chat, and social media.
• AI-powered chatbots for 24/7 customer support.
• Knowledge base for self-service resources.
• Customizable dashboards for tracking customer interactions.
• Integration with HubSpot, Salesforce, and Slack.
• Automated ticket routing and prioritization.
• Feedback tools for CSAT and NPS scores.
  Pros:
• Intuitive and scalable for all business sizes.
• Strong omnichannel capabilities.
• Robust AI and automation features.
  Cons:
• Pricing can be expensive for small teams.
• Advanced features require higher-tier plans.
• Setup can be complex for integrations.
  Official Website: Zendesk

5. ClientSuccess

ClientSuccess Logo/Brand: Streamlined solution for SaaS customer retention.
Short Description: ClientSuccess consolidates customer data into a single platform, helping SaaS businesses manage relationships and reduce churn.
Key Features:

• Comprehensive customer 360 view.
• Real-time health scores and churn alerts.
• Automated workflows for customer success tasks.
• Integration with CRM and helpdesk systems.
• Customizable reports for executive insights.
• Task management for CSMs.
  Pros:
• Simple, user-friendly interface.
• Effective for small to mid-sized SaaS businesses.
• Strong focus on churn prevention.
  Cons:
• Limited scalability for large enterprises.
• Fewer advanced analytics than competitors.
• Integration setup can be time-consuming.
  Official Website: ClientSuccess

6. Velaris

Velaris Logo/Brand: Modern customer success platform for SaaS teams.
Short Description: Velaris is a comprehensive tool that automates customer success processes and centralizes data for better engagement and retention.
Key Features:

• Automation of onboarding and renewal processes.
• Centralized customer collaboration hub.
• Customer health monitoring with predictive analytics.
• Project and task management for CSMs.
• Integration with Salesforce, Zendesk, and Slack.
• Automated outreach for consistent engagement.
• Custom dashboards for real-time insights.
  Pros:
• Streamlined automation for efficiency.
• Excellent for collaboration across teams.
• Modern, intuitive interface.
  Cons:
• Relatively new, with fewer user reviews.
• Limited advanced features for enterprises.
• Pricing not publicly disclosed.
  Official Website: Velaris

7. Planhat

Planhat Logo/Brand: Data-driven customer success platform.
Short Description: Planhat focuses on data collection and analytics to manage customer relationships and drive lifetime value for SaaS businesses.
Key Features:

• Customer usage monitoring and goal setting.
• Playbook automation for customer success workflows.
• Advanced analytics for churn and upsell opportunities.
• Integration with CRM and product analytics tools.
• Customer segmentation for personalized engagement.
• Real-time collaboration tools for teams.
  Pros:
• Strong focus on data-driven insights.
• Excellent customer support.
• Flexible for various business sizes.
  Cons:
• Complex interface for new users.
• Integration issues reported by some users.
• Pricing can be high for startups.
  Official Website: Planhat

8. SurveySparrow

SurveySparrow Logo/Brand: AI-driven feedback and success platform.
Short Description: SurveySparrow is a voice-of-customer platform that uses conversational surveys and AI insights to improve customer experiences and reduce churn.
Key Features:

• Conversational surveys for high response rates.
• AI-driven insights via Cognivue for actionable data.
• Multi-channel feedback collection (email, social, QR).
• Ticket management for issue resolution.
• Integration with Zendesk, HubSpot, and Slack.
• Customer health score tracking.
  Pros:
• Engaging survey formats boost feedback.
• Affordable for small businesses.
• Strong AI-driven analytics.
  Cons:
• Limited features for enterprise-scale needs.
• Integration setup can be complex.
• Less focus on automation compared to competitors.
  Official Website: SurveySparrow

9. Product Fruits

Product Fruits Logo/Brand: No-code onboarding and adoption tool.
Short Description: Product Fruits specializes in user onboarding and adoption, offering no-code tools for interactive tours and feedback collection.
Key Features:

• Interactive product tours and walkthroughs.
• Onboarding checklists for user engagement.
• In-app announcements and NPS surveys.
• Hints and tooltips for in-app guidance.
• Integration with HubSpot, Salesforce, and Intercom.
• Feedback widgets for real-time insights.
  Pros:
• No-code platform, easy to use.
• Excellent for onboarding-focused teams.
• Affordable pricing for startups.
  Cons:
• Limited advanced analytics.
• Not ideal for complex enterprise needs.
• Fewer integrations than competitors.
  Official Website: Product Fruits

10. Fullview

Fullview Logo/Brand: Session replay and cobrowsing solution.
Short Description: Fullview empowers SaaS teams with session replays and cobrowsing to troubleshoot issues and enhance customer support.
Key Features:

• Session replays to analyze customer behavior.
• Cobrowsing for live, in-app support.
• AI-powered agent for real-time guidance.
• Integration with Intercom, Zendesk, and Salesforce.
• Real-time troubleshooting tools.
• Customer health score tracking.
  Pros:
• Unique cobrowsing feature for support.
• Easy-to-use interface.
• Strong focus on troubleshooting.
  Cons:
• Limited features for broader customer success needs.
• Newer platform with fewer reviews.
• Pricing not publicly available.
  Official Website: Fullview

Comparison Table

Which Customer Success Tool is Right for You?

Choosing the right customer success tool depends on your company’s size, industry, budget, and specific needs. Here’s a decision-making guide:

• Startups and Small Businesses: SurveySparrow and Product Fruits are ideal due to their affordability and ease of use. SurveySparrow excels for feedback-driven teams, while Product Fruits is perfect for onboarding-focused SaaS companies. Both offer free or low-cost plans, making them accessible for smaller budgets.
• Mid-Sized SaaS Companies: ChurnZero, Totango, and ClientSuccess are excellent for mid-market businesses. ChurnZero’s AI-driven insights and Totango’s automation are great for scaling teams, while ClientSuccess offers a simple, churn-focused solution.
• Enterprises: Gainsight and Zendesk Suite are best for large organizations with complex needs. Gainsight’s advanced analytics and journey mapping suit enterprise SaaS, while Zendesk’s omnichannel support is perfect for businesses with diverse customer touchpoints.
• Feedback and Onboarding Focus: SurveySparrow and Product Fruits stand out for teams prioritizing customer feedback and onboarding. Their no-code solutions and survey tools make them versatile for SaaS and e-commerce.
• Troubleshooting and Support: Fullview’s cobrowsing and session replays are unique for teams focused on real-time issue resolution, while Zendesk Suite offers robust ticketing and live chat.
• Budget-Conscious Teams: SurveySparrow and Product Fruits offer affordable plans starting at $19/mo and $99/mo, respectively. For free options, explore tools like HubSpot’s Service Hub (limited free plan) or trial periods from Zendesk and Product Fruits.

Always assess your tech stack for integration compatibility and test tools via demos or free trials to ensure they align with your workflows.

Conclusion

In 2025, customer success tools are critical for businesses aiming to build lasting relationships, reduce churn, and drive growth. The tools highlighted—Gainsight, ChurnZero, Zendesk Suite, and others—offer diverse features to meet varying needs, from AI-driven analytics to no-code onboarding solutions. As the customer success landscape evolves with AI advancements and omnichannel demands, these platforms empower teams to deliver proactive, personalized experiences. To find the best fit, leverage free trials, explore demos, and align features with your goals. Investing in the right customer success software can transform your customer relationships and fuel long-term success.

FAQs

What is customer success software?
Customer success software helps businesses manage customer relationships, monitor health scores, automate workflows, and reduce churn by providing data-driven insights and tools for proactive engagement.

Why are customer success tools important in 2025?
In 2025, these tools are vital for delivering personalized experiences, reducing churn, and scaling operations in a competitive market, leveraging AI and automation to meet customer expectations.

How do I choose the right customer success tool?
Evaluate your company size, budget, and needs (e.g., onboarding, analytics, support). Check integration capabilities, scalability, and user-friendliness, and test via demos or trials.

Are there affordable customer success tools for startups?
Yes, tools like SurveySparrow ($19/mo) and Product Fruits ($99/mo) offer affordable plans with robust features for startups, including feedback and onboarding tools.

Can customer success tools integrate with my CRM?
Most tools, including Gainsight, ChurnZero, Zendesk, and Velaris, integrate seamlessly with CRMs like Salesforce, HubSpot, and others, ensuring unified data workflows.