Short Tail vs Long Tail Keywords – Which Should You Use?

When it comes to on-page SEO, Keywords are the biggest factor in determining your SEO success or failure. To decide which keywords to use, you need to do some homework and research before deciding which ones have to go. During this process of doing Keywords research would be of great help to you.

But which keywords should you be using on your website to get most visitors and appear at the top of Google?

Short Tail Keywords:

If you want to drive a lot of visitors to your website, using the short tail keyword will often be the most effective way to do this. The challenge with short tail keywords is that if you are starting a new website or have never done any SEO before, you will be behind a long queue.

Short tail keywords will generate thousands of visitors to your website, they are highly competitive and hard to rank on Google. However, with a little bit of hard work, patience and using the correct approach it is possible to rank for these search terms.

Long Tail Keywords:

If you want more visitors to find what they are searching, using long tail keywords is that they are more specific. You will receive fewer visitors to your website compared to using short tail keywords, but the visitors you do acquire are searching for something specific and have a higher intent.

Although the number of visitors will be lower it will mean you’re more likely to convert your visitors.

So, the best approach is to optimize your website for a long tail keyword but also include some short tail keywords. If you have had success in the ranking of short-tail keywords, then it will improve your overall SEO and will help your long tail keyword rank due to traffic and high click-through rates.

In my opinion, optimizing for long tail keywords is a better option if you want to appear in Google and start to increase your organic traffic. If you need to find one for your short tail keyword, go for it, but do not ignore any extra traffic that you can get from the long tail keywords.